About Rhythm in Motion
In my project, Rhythms in Motion, I developed design research and a visual brand identity for a Christian non-profit textile company based out of India. The company is passionately faith-based and seeks to use recycling materials, provide jobs for women, and create beautiful home textiles. Since I was working with a real client, a large portion of the project was spent in a research phase to determine what aspects of the product were important to market. I found statistics, textile styles, and marketing needs that will hopefully continue to be useful to my client. I created a brand, branding guide, an Instagram account, poster series, business card, and conducted some product photography. Moving forward, I intend to continue working with the client. We have plans of creating a social media campaign, a website, product tags and packaging. I’m excited for this challenge and good experience!